Sabbat War Sells like ‘Crack Cocaine’

From: Tim Avers <tavers@white-wolf.com>
Date: Fri, 12 Jan 2001 18:00:30 -0500
Subject: WW FYI: Sabbat War Reprint Selling Like Crack Cocaine

Guys,

Forgive me for the lack of specific details in this message, but it’s a confidentiality thing.

One of our BIG distributors called us up yesterday to inform us that they had sold out of their initial order of the Sabbat War reprint…

…IN TWO HOURS.

This is very important because it means that retailers are still perceiving the product as “in demand.”

Keep up the awesome job you’ve been doing of promoting this game. Pick up a few extra Sabbat War packs or that deck you missed out on the first time. Encourage new players who will become as excited about this game as we all are.

If we can really sell through this second print run, I think I can say with certainty that White Wolf is back in the trading card business for a good long time.

And that means V:tES is back… for GOOD!

That’s the news. I’m outta here.

Regards,
Tim Avers
White Wolf Marketing Guy</tavers@white-wolf.com>